Canadians are starting to shift their way of thinking into a greener mindset.
That’s according to a climate change survey conducted by green energy provider Bullfrog Power.
CEO Ron Seftel told the Alberta Morning News that 1,000 Canadians were surveyed, and some of the feedback received included wanting to know how our energy is produced.
“Another kind of top line was 65 per cent of people in Alberta believe we should be generating more renewable electricity,” Seftel said. “And we’re starting to see that shift happening in the province. So that’s interesting.”
It also revealed 89 per cent of Albertans believe businesses should be doing more.
However Seftel cautioned, it’s not a case of putting the blame on someone else, but rather Albertan’s wanting to support businesses that align with their own views.
“We see a shift in consumers that they’re trying to buy and support companies that align with those values,” Seftel explained. “So they want to see the same thing that they believe in, they want to see that portrayed in those companies. And how they behave, and how they produce their product and sell and ship their product.”
The concept of a circular economy could be something going forward that grows in Alberta.
“Maybe you can take some of the waste that comes out of that business, recycle that and use it as a source of energy,” Seftel said. “As a biomass source of energy that you can use on site to then feed back into that. It’s that circular economy where let’s capture some of the waste in the system and utilize the benefits that are the potential within it.”
Seftel said the survey also revealed 87 per cent of Albertans believe it’s important to make stronger commitments to address climate change.