A new program, called “Women & Money” was launched Monday to help give women some much needed financial advice. It’s part of city council’s Women’s Initiative that was formed in 2014 to help create gender equity.
The program, that’s got components in social media, on-line videos, events, and other activities, will give real life examples to offer financial stories and advice.
Two videos are part of the campaign launch. One featuring Coun. Bev Esslinger on the importance of wills, and another with former city councillor Kim Krushell on how not to get financially crushed by holiday shopping.
“This is really about telling people’s stories, maybe even helping them ask the right questions so they can become educated on how best to use the money they have,” Esslinger said.
Esslinger shares the story of her coping with the lack of a will after her brother died. “He didn’t have a will, and I had to be like a detective to try to figure out what I needed to do. I could go to the bank, but I didn’t even have any documentation, so it was very difficult. Unfortunately he died of suicide so he wasn’t in a mental state to tell us anything.”
“It’s so important for us to have a will, for those who are left behind. They’re already grieving, let’s make it easier for them.”
Esslinger said the holiday shopping video points out the importance to figuring out how much money you can afford to spend, and sticking to it. “If we’re going to go into Christmas I think the high-light will be to say, take a budget and stick to it. And if you’re going to use on-line shopping as well make sure you have a budget. That would be the biggest piece of advice I could give.”
“One was to have a budget, two was to consider giving things like experiences, as well as items, direct exchanges. It was about shopping on-line and shopping local, because there’s a lot of great merchants, local.”
The first event will be February 7, 2017 at MacEwan University where women will have the chance to network with other women and gain valuable financial information. Details are available at wamcan.ca.