Blood donations are down all around the world, and Canadian Blood Services is looking to raise some awareness.
To that end, they’ve launched the Missing Type campaign. Associate Director Judy Jones explains to the Alberta Morning News what the campaign is about.
“It’s an opportunity for organizations around the world to come, and support, and increase the awareness about blood donation, and really just ask people to show their intent to donate,” says Jones.
She says, in 2005, there were 1,830,000 blood doners in Canada, but between then and now, that number has gone down 27 percent.
All types of blood are in demand, but in particular, Jones says the need for O-negative blood is very high.
“We use O-neg in urgent situations, when a patient might not know their blood type,” she explains. “And we give them that until we can find out their actual blood type.” (scb)