It’s a term you’ve been hearing in connection to the oil and gas sector and pipeline expansion: “social license”.
And it was the hot topic at the Canadian Beef Congress in Calgary this week.
Alberta Beef Producers Chair Bob Lowe agrees. He tells the Alberta Morning News that more needs to be done to educate consumers about Canada’s beef industry.
For example, He says he was shocked to discover that most Canadians don’t know about the antibiotic withdrawal period for cattle.
Federal regulations mandate that cattle must only have a certain amount of antibiotics in their system when they’re slaughtered, ensuring no antibiotics are present in the beef you consume.
“It’s something that we take for granted so we never talk about it.” says Lowe. “Little things like that, that [sic] we’ve just been negligent in explaining to people. And we’ve got to get that out there, and we need the retailers to help us do that.”
In another high-profile example, Earl’s restaurants briefly said they would no longer serve Alberta beef, opting for American producers with a Humane Farm Animal Care accreditation. After a huge backlash, Earls put Alberta beef back on the menu.
“In the Earl’s case,” Lowe says, “they didn’t know that we could supply the same thing.” (ms, Alberta Morning News)