Earls restaurants is riling up the herd on social media after announcing a new policy on where they get their beef.
The restaurant says it’s the first chain in North America to offer only Certified Humane beef, which Earls President Mo Jessa is pretty excited about, according to a video on their website.
“There was nothing more satisfying than knowing you can serve something delicious, and be good to mother nature.”
This is really big.
Earls is the first chain in North America to source all its beef from Certified Humane® farms https://t.co/nmRRucN4Zg
— Earls Restaurants (@earlsrestaurant) April 27, 2016
“Certified Humane” means raising the animals without any antibiotics, hormones, or steroids. However, the website says they couldn’t find a conscious supplier big enough to meet their demands in Canada, so all their beef will be coming from the states now. Many have spoken out on social media, pushing a boycott of Earls for rejecting Alberta beef.
Earls has to go. Canadians don’t need to eat at Earls. There are lots of compeditors that use Canadian Beef that are as good or better. — THE PUSH (@bf24d15693a4473) April 28, 2016
— Kelsey Hipkin (@KelseyHip) April 28, 2016
Earls will continue to use Canadian pork and local chicken, but, as the website states in the case of beef, “Certified Humane was more important to us than origin.”
An Alberta beef producer, meanwhile, says it’s inhumane to not treat cattle with antibiotics.
John Lawton runs a feedlot near Niton Junction, he says he does what’s necessary to keep his cattle healthy.
“If your children were sick, would it be humane if you did not treat them and use the medical technologies that are out there? That would not be humane.”
Lawton says farms with that certification still use drugs to treat cattle, but just don’t sell those ones to people looking for the special stamp. He says when it comes to hormones or steroids, everything put in our beef has been rigorously tested and has been found safe by the Canadian Food Inspection Agency. (kdr)