The 5th annual Run Walk and Ride for Vision Zero hit close to home for one Edmonton couple.
Steve Finkleman and Jane Cardillo attended Friday’s event with 150 other people to raise awareness around traffic safety.
It was back in January 2014 that the Finklemans lost their son David who was hit by a car while crossing a marked cross walk on Whyte Ave.
Speaking with Global News, Steve Finkleman believes the “0” in Ride for vision zero is the most important part.
“Vision Zero is a great goal. And the point is, if it’s not zero, then what is the number? I mean, is it our son, is it your daughter, is it your mother, your father?”
Vision Zero is the city’s new road safety strategy that aims to see zero fatalities and serious injuries on the road through engineering, education, enforcement, evaluation and engagement initiatives.
The female who struck and killed David Finkleman was sentenced to a 2 month license suspension and $2,000 fine.