A new campaign was launched in Edmonton today, aimed at helping expectant mothers stop drinking alcohol during pregnancy. The creators say “Here for Her” is a non-judgmental way of convincing pregnant women not to endanger their babies.
Canadian Fetal Alcohol Spectrum Disorder Research Network Executive Director Dr. Amy Salmon says, “For 30 years we’ve been saying ‘don’t drink while pregnant’ but the some research shows that about 18% of women are still drinking when they know they are pregnant. It’s not that we think the message isn’t getting through—people know that they aren’t supposed to drink when they are expecting.”
“But research shows that some expectant mothers drink because they lack the personal or social support needed during a very stressful period in their lives, or may be suffering from addiction. We want to reduce the stigmas associated with FASD by educating Canadians about these issues, while letting expectant mothers know that they are not alone — we are here for her.”
The launch event took place in the parking lot in front of Yo Mama Maternity Boutique in Edmonton’s Terra Losa centre. Yo Mama is the first location of the “Here for Her” expectant mother parking signs. The sign shows s a special parking spot for expectant mothers, and also directs people to the Here for Her website. (eb)